The Rise of Social Media Monitoring

20 September 2013 14:13 Marini Sastri No Comments!

In just a few short years, social media has transformed from a sharing and socializing platform into aform of communication, which is becoming more and more inseparable to our daily lives.

This is exactly the reason why so many companies have invested time, money and effort to do their campaigns using social media. Companies big and small have all utilized social media to reach their business goals from direct promotional tactics to maintaining their brand image by forming an online community.

But social media has not only given a voice to product manufacturers and service providers. More importantly, social media has also given to the consumers a platform to lettheir voices heard. And this poses a challenge for many companies.

Before the development of social media, the only way consumers can share their opinions and views about a company or products is through a suggestion box or write a letter to a newspaper. But since the rapid spread of social media, these voices are louder than ever and could reach many people in an instant.

Every day, in fact every second, on social media there are always people discussing, praising, recommending, criticizing, making a suggestion, complaining to mocking a particular product or service even those who live in rural areas. For some companies, the number could reach in the thousands every day, which makes it overwhelmingly hard to keep track let alone verify.

Which is why here at Trendreader, we feel the need to not only monitor conventional mass media but also explore the field of social media monitoring. At Trendreader, we monitor every discussion about certain topics, products and services on social media whether positive or negative. And we don’t just keep track and summarize the discussions but also analyze the trend as well as dividing the participants of the discussions into segments.

This information is vital for a company. Through social media monitoring, a company can immediately know the perceptions developing in society as it happens. This in turn will helpexecutives to make decisions quicker and modify, adapt or even build a strategy for the success of their products and brands as well as preventing an issuefrom becoming a crisis.

*Marini Sastri, Trendreader General Manager