How Social Media Monitoring Can Help Your Digital Campaign

24 October 2017 14:13 Dea Sopany No Comments!

Ketika Anda merencanakan strategi untuk sebuah digital marketing campaign, Anda pasti menentukan beberapa tujuan dan juga target dari hasil campaign tersebut. Mengukur keberhasilan kampanye Anda tentunya menjadi salah satu bagian dari strategi evaluasi dan monitoring.

Ada beberapa poin yang menjadi tolak ukur keberhasilan digital marketing campaign, seperti penambahan jumlah followers atau likers, jumlah engagement pada sebuah posting, jumlah penggunaan hashtag, top influencers, dll.

Disinilah social media monitoring memainkan peran penting. Anda dapat mengetahui seberapa efektif kampanye Anda di social media dengan bantuan advanced analytics.

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